Laticia Gibson


Laticia has over eleven years journalism experience, working across the globe as a reporter and producer for Channel Seven, BBC and ITN. Leaving the world of journalism was an easy decision for Laticia. Realising that the volatility and ego of a newsroom just wasn’t for her, she knew she wanted to continue with her passion of telling stories.

Unearthing, chasing and creating – it’s what she does best.

Beyond creative storytelling, her passion also extends to sharing knowledge of health and how this can be instrumental in creating a healthy business. Hence, her project, Mind Body Business was born in 2014. This event is one of the most challenging and rewarding projects she has ever worked on.

Topic Outline

“The Power of Online Video”

The wonderful world of video is here to stay. It’s not a fad. It’s evolving fast. So what makes it so wonderfully powerful?

Did you know that videos increase people’s understanding of your product or service by 74%? Or that over 100million users watch an online EVERY DAY which translates to one third of all online activity?

In this practical and hands-on workshop you will learn how you can use video in your business and generate ideas tailored to who you are, what you stand for and content your audience will engage with.

Explore the concept of storytelling for a visual medium while identifying key messages for your target market AND how to make sure your videos work for you!