Simone Dowding Simone Dowding


Blessed BeanSimone’s journey to establishing The Blessed Bean cafes, coffee consultancy & wholesale/retail bean roasting trade began with an absolute passion for coffee, an understanding of the place it holds in people’s lives and a vision for how she could make a difference.

Simone currently owns a cafe/roasting facility in central Wagga Wagga. She also has an espresso bar at the Wagga airport, hospital and a team of 25 staff. The Blessed Bean holds numerous wholesale accounts nationwide and is building into roasting several tonnes per week. They are also currently retailing into quality gourmet food establishments across Australia. Winning various Golden Bean Awards in 2013 and 2014 shows their coffee is finally receiving the national recognition it deserves.

Simone also holds a degree in psychology, and spent a year studying meditation and Buddhist philosophy with the His Holiness, the Dalai Lama in the Himalayas.

Café owner, come film maker, Simone has directed two short films. She is passionate about drawing attention to important community issues. “A Fathers Love” won first prize in a local short film competition and raised thousands of dollars for the Wagga Women’s Health Centre of which Simone is a committee member. “The Enemy Within” focuses on depression and suicide and features world champion boxer and ex-Rabbitohs player Joe Williams. This film shares Joe’s inspirational life story and his ongoing battle with depression.

Simone’s philosophy in life and business is to connect, inspire and make a difference. This permeates through everything The Blessed Bean does from customer service to marketing strategies and is the cornerstone of its success.


Topic Outline

Simone Dowding – The Blessed Bean and Paying it Forward

Do you believe in helping others? Do you believe that small acts of kindness are what the world needs right now? It turns out that this belief is a brilliant strategy!

Simone is a Director of The Blessed Bean, an award winning coffee roasting company and collection of cafés. In just three years, The Blessed Bean has become a leading gourmet coffee brand and a multi-million dollar empire. As both brand developer and strategist, Simone has long worked to fuel business growth spurred on by social change. By using films and other content mediums she has successfully shared her leadership ethos which is to connect, inspire and make a difference.

There are opportunities everywhere for social change. Simone will teach you the skills and platforms with which you can make a difference and revolutionise your workplace and community.

Why? Because the marketplace rewards organisations and individuals who generate social change. Consumers are more inclined to spend money on things that matter. The things they believe in. This revolutionary approach will make your workplace something remarkable whilst positively impacting the whole community.

In this workshop, Simone will show you the keys to creating a successful business, and in the process completely transform you and your employees’ attitude, entire outlook, as well as your approach to life and work!!!

Key topics include:


The Blessed Bean